Ask John Sleigh

You are the expert

When an expert explains how their product will help, they can fall in the trap of thinking the customer needs to know all about it. The only bigger trap is thinking that they already know all about it. What the customer really wants to know is “how will this help me?”

If you take up the offer to AskJohn, he will listen to your explanation and help you sort out what you need to know and what the customer needs to know. Then you can explore ways of telling them.

John has worked as a manger, a coach, and a consultant. He has been in mining, emergency services, railways, customer service and government. He has spoken at national and international conferences in Australia, New Zealand, India and the United States. He has written extensively and uses social media.

Let John explain

I don’t believe anyone can explain a complex idea simply. But you can explain it clearly.

I thought my job as a manager was to listen. It worked for me and it worked for the people who worked for me.

Ask John 3 questions for free

I will probably ask you a lot more. But to start the conversation, gather your thoughts about what you could be doing differently. They may be statements or questions.

There is no need for you to bring anything with you for the first meeting. You should be able to answer the sort of questions I will ask you without any aids. They will be about your product, your competition, your targets, your resources.

What other people who have asked John say:

Kylie Ufer, ProfitAbility Virtual Assistant

I asked John to review a conference presentation I was making. He helped me describe the many different services we offer as a few clear takeaways for everyone in the audience.

Minh Nguyen, doctoral student, Central Queensland University

I talk to John about ideas. He asks me questions that help me sort out my thoughts, so I can say them more clearly in English.

Stacey Hughes, CQ Nutrition

I asked John to look over a speech I was giving to a conference. He offered ideas on how what I wanted to say could be turned into what the audience needed to hear. He made sure that my speech reflected the information available to customers through our brochures and web site.

Vanessa Osicki, Chiropractor

I asked John to help me prepare a submission to a potential business partner. He showed me how to turn a recollection of an experience into a story that could be told in 30 seconds or expanded to two, five or thirty minutes.

Jordan Slack, Water Park Farm

John asked me to assist with a speaking skills program he was presenting through Toastmasters.  One the many skills he showed me was how to present knowledge:- Have a conversation with your audience.